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Bookmarking Guide

Keywords & Relevancy
When posting content to social bookmarking and news sites it’s important to remember that the url in which the content is hosted on is an important piece of SEO campaigning efforts. There should be keywords in the url that are relevant to the Title, Description, Tags and the content of the overall page. Having a global relevancy like this will improve your content’s chances of being found in search engines indexes.

Dofollow sites
A good chunk of the sites on Post Toaster are dofollow sites. Although not all dofollow sites refer much traffic, the fact that their links are followed and that they have some semblance (however small) of authority will help your domain’s indexation.

Tagging
Many social sites use tagging as a form of categorization. It improves your content’s chances of being found within the site’s system and can help with indexation. Tagging occurs usually in two ways but I have seen three. Most tags are most commonly comma separated, sometimes like with del.icio.us or Mister Wong they will be space separated, or with sites like Furl, their topics are semi-colon separated but tags are comma separated. In this case the topics are very similar to tags.

Raw text vs ASCII Code
Sometimes when you post content you’ll get a comma, hyphen, quotes etc in your titles and descriptions. Sometimes you’ll get the ASCII equivalent. Usually using the HTML symbol’s is best but not for all sites. For instance, this title:

Interview with ‘Gotta Digg’ Girl, Kina Grannis

Show’s up like this in the browser title:

Interview with ‘Gotta Digg’ Girl, Kina Grannis

But shows up like this in StumbleUpon:

Interview with 'ampersand'#8216;Gotta Digg 'ampersand'#8217; Girl, Kina Grannis

* word 'ampersand' is representing '&' for output purposes

Although titles in StumbleUpon don’t really matter too much, it could matter within other bookmarking sites. If you see this happening it may be beneficial to go back and switch your titles and descriptions from ASCII to raw text.


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